Why we built listen-marketing.com.
Five questions to Giuseppe Puddu, founder of Listen Marketing, on the reasons behind this platform, on the Partners and on where we want to go.
Founder
Why did you decide to create the site?
We have always done everything for the good of others: never, and I mean never, have we looked at what suited us. Marketing goes hand in hand with the growth of a market: the more marketing evolves, the more the market communicates and reaches results never seen before. A static market is a market without evolution.
Every year we are here looking for the new strategies, to see every country grow: from the one that gave birth to us to all the others.
What led you to let people who have nothing to do with music earn too? The Partners?
We live in a world that gives less and less value to those who, like us, are young, have grit and hunger, study, grow and work every day, and are not rewarded by those who should instead look at the quality and the evolution that young people bring. A world that is harder and harder for us young people, because of the global circumstances and a cost of living that rises while opportunities fall.
Whoever has friends who are artists, recording studios or labels can become a Listen Marketing Partner and earn a percentage, for life, from whoever they convince to sign up and work with our network. Every person they bring in earns them a percentage on every item purchased.
Our short-term goal is to guarantee the Partners a salary. We will have won when somebody makes a living out of this.
If a Partner has no communication skills, how should they convince their friends to sign up with you?
Since 2020 we have been one of the most recognised marketing agencies in Southern Europe, among the few that evolve and look for something new year after year. We earned our position in the market because we have always guaranteed our clients quality and costs in line with the results. Efficiency.
In the future we will open a Masterclass, to give everybody our knowledge and the way to become good salespeople, so that what is an idea today becomes tomorrow an ever-growing group of independent young people.
Why should an artist or a company invest with you?
Simple: we do not only provide the network, the discounts and the benefits, we give artists the chance to look out onto a world they did not know before. Artists and companies rely more and more often on fake marketing gurus, without ever knowing what the result will be. But being an artist, being a company, is a path: structured, decided on results and on strategy.
We will be available on WhatsApp, on Instagram or in the chat of the site, to follow that path with them and build together what your road deserves. Only after the strategy do you buy.
What is your long-term goal?
To see a fairer world, evolving every year and free of corruption. We will spend the first months expanding the Italian market, and then study with strategy the growth in the other European markets.
The winning mindset will be to first see Italy, our home country, with more and more aware young people turned towards a positive and successful future. With no more “scammers” getting in the way.
Building the largest independent music marketing network in Europe.
A more open market. More transparent. More meritocratic.